Why I don’t Make My Own Makeup (and What I Use Instead)

Why I Don't Make My Own Makeup and What I Use Instead!

As you probably know, I’m passionate about health and the environment, but what exactly makes me a “Modern Hippie”?

Makeup is the perfect example.

Unlike plain ol’ stereotypical hippies, who don’t wear makeup (or deodorant or shoes…), I DO wear makeup. Not all the time, but definitely when I’m hitting the town with the ladies, feeling (and looking) a little tired, or when my confidence just needs a bit of a boost. And not just any makeup will do, either – I’m pretty picky about quality.

The “Hippie” in “Modern Hippie” represents the fact that, even when it comes to makeup, I’m still very conscious about what I’m putting on my skin, and that the products that I’m using are made with the environment in mind.

So to sum things up for you if you…

Hippies don’t wear makeup. 

Modern Hippies wear safe and environmentally conscious makeup. 

Make sense? What category do you fall under?? If you’re in my modern-hippie-boat, then AWESOME, because I have some pretty sweet news for you.

But first, there are a few numbers that I want to share with you to help put things into perspective…

Cosmetic Industry Fact Sheet

*Researchers at UC Berkeley’s School of Public Health published a study in 2013 that detected lead, cadmium, chromium, aluminum and five other metals in many popular brands of lipsticks and lip glosses commonly found in drugstores and department stores.

Are you as shocked as I was by these numbers?! It was very surprising to me. 

I have one more number for you… 

It is this number alone that has sparked my interested in Beautycounter, and I am proud to say that I now work with this company to promote their line of safe cosmetics.

“But, Carly, don’t you make all of your own skin care products?”

YES, I’m still a huge advocate in making you own products, for health and environmental reasons, and I will continue to share DIY recipes and sell my Modern Hippie skin care products, BUT, I have failed you in one category…. Makeup.

I’ve tried for years and have yet to re-create my favourite, must-have pieces (mascara, foundation, liner and eye shadow), that even come close to the standard that I look for in makeup. I’ve ended up with goopy mascara that leaves me looking like Alice Cooper by the end of the day, and foundation that lacks coverage. In other words, makeup is a DIY disaster.

What I look like after a day of wearing homemade makeup...
What I look like after a day of wearing homemade makeup…

With Beautycounter, I get the best of both worlds: I know that my makeup is safe and packaged using their high environmental standards, and the products are wonderful!

Welcome to Beautycounter

Beauty Counter Makeup with border

Like I mentioned before, Beautycounter has banned more than 1,500 ingredients setting a new health and safety standard— all while ensuring our products perform, and that they’re as indulgent as any lengthening mascara, lipstick or foundation on the market. I didn’t only fall in love with Beautycounter because their products are safe and high performing, but I wanted to work with a company that is working towards real change.

Beautycounter is dedicated to making changes on the legislative level and creating a safe skin care movement. They are taking action in Washington and working to reform the current laws, in hopes that other skin care companies will follow their strict safety guidelines. They also work very closely to support 3 non-profit organizations that are doing great work to reduce our amount of chemical exposure.

Watch this short video to learn why I am so proud to be a part of this company – We All Deserve Better.

Now Let’s Talk About Some Actual Products!

Beautycounter is dedicated to product performance, as much as product safety. After trying countless non-toxic cosmetic brands (you don’t even want to know how much money I’ve spent on this!), I can tell you that this combination of non-toxic ingredients and products that work is extremely rare.

Some natural cosmetic brands use only 100% organic ingredients. This is as pure as makeup can get, but often, the performance is lacking. While Beautycounter uses both synthetic and organic ingredients, they never compromise on the safety of the ingredients. Beautycounter has developed a groundbreaking and rigorous ingredient screening process, looking for data on skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure (are we exposed to this chemical from other sources) and more.

Every single Beautycounter product is rated between 0-2 on EWG’s Skindeep database, which is my go-to resource for researching product safety!

I’m fairly new to Beautycounter makeup, as it’s only been available in Canada since May, but honestly, I haven’t come across a product I haven’t liked. It comparable to the high-quality (high-chemical) makeup that I’ve been using for the past decade, and doesn’t leave my skin feeling greasy and looking like I’ve been partying hard for 3 days straight like homemade makeup does.

As of now, my absolute favourite pieces are the Lengthing Mascara, Twig Lipstick and Tint Skin!

[one-third-first]My Favourite Things - Tint Skin[/one-third-first]

[one-third]My Favourite Things - Mascara[/one-third]

[one-third]My Favourite Things - Lip Stick[/one-third]

The 3 Ways to Joining Beautycounter

 1. Become a Customer

Become a customer and start swapping out your beauty products and cosmetics to safe, non-toxic versions from Beautycounter.

Shop Beauty Counter Here

2. Join as a “Band of Beauty” Member

Your $25 Annual Membership Includes:

  • $10 allocation to one of our three Trusted Non-Profits (Environmental Working Group, Healthy Child Healthy World, or Breast Cancer Fund)
  • Receive free shipping off all orders of $100 or more
  • Earn a $25 product credit for ever $300 spent
  • Save 25% on some of our best selling products


Make sure that “Carly Daley” is listed as your mentor. As I offer great support and some fun incentives through our team!

3. Are passionate about our mission and ready to spread the word?

Join as a consultant and save 25% off your own orders and take advantage of the opportunity to earn some additional income by educating others about the skin care industry and how to make safer choices.

Some consultants earn a full time income, while others do it on the side to share their passions and supplement their regular income. It is very flexible and can be whatever you want it to be!

We are a direct retail company (not an MLM), we do not require that you spend a minimum amount on products every month. We have a low start-up fee of $85 (which you will earn right back!).

This is the right time to join Beautycounter! We are growing fast – we grew 350% last year! Most consultants are the first in their area and are able to build their business and spread the word quickly!

We offer tons of support on our team and we will coach you in how to educated others and run a successful business!

  • Click this link and then click the menu option Join as a Consultant.
  • Enter your email and other required info to create your account. It will say Choose a Mentor and give you an option for the default, which is “Beautycounter HQ.” Under that, click Select a Different Mentor and put in Carly Daley in the first and last name section.
  • Add your Enrolment Kit into your cart – this is the package they require you to purchase if you want to be a consultant.
  • You can optionally add one of the special Enrolment product packages to your shopping cart for a discounted option.
  • Finish the enrolment page and place your order.


I am a new consultant with this company and do make a commission on the products that you purchase though the links provided. However, this is at no extra expense to you – you are purchasing products at catalogue prices! Also, I will continue to be open about my experience with Beautycounter, and will never promote a product that I don’t like or wouldn’t use myself. If you have any questions, at any time, please don’t hesitate to email me at carly@modernhippiehousewife.com [Subject Line: Beautycounter].



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PAID ENDORSEMENT DISCLOSURE: In order for me to support my blogging activities, I may receive monetary compensation or other types of remuneration for my endorsement, recommendation, testimonial and/or link to any products or services from this blog. However, I only promote products that uphold to Modern Hippie Health and Wellness’s values.

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